This Is What We Do


By: John Mahon

If you’ve been out and about in Dublin over the last couple of years there’s a good chance that you have sat on or eaten off some of This Is What We Do’s creations.  Beautifully finished and imaginative pieces made of salvaged wood, built to last 1000 years.

This Is What We Do (lets just call them TIWWD for short) are Barry Rogerson and Sam Gleeson.  Going out with Barry’s cousin whilst building eco lodges in Ghana, Englishman Sam found himself visiting Ireland regularly and whilst spending time here he fell in love with the extended gang behind the Dublin Flea Market and what was to become The Fumbally, meeting Barry (brother to Fumbally founder Aisling) in the process.

On his frequent visits to Ireland he would collaborate on various projects with Barry.  Reclaimed pallet furniture for the slow food movement, tent build outs for Electric Picnic festival, furniture for URBUN in Cabinteely, and so it began.

After getting thrown from his board on a monster wave in Ghana, Sam paddled back to shore to find Aisling Rogerson calling on his phone.  The Fumbally project was go and Sam packed his bags to build it with Barry.  The biggest project to date, the jobs started to flow in after that and TIWWD was formed.  

From The Fumbally Cafe to Body & Soul Festival, Ballymaloe to the Dillisk Project, The National Gallery and a whole load of pop ups and events in between, their pieces stand out immediately.  Unpainted wood, worked to bring out the grain, strong and simple construction, the attention to detail and the hundreds of man hours that were clearly spent shaping, sanding and varnishing to bring each piece to life.

Their workshop is just off Mill Street, deep in the bowels of Dublin 8.  Old factories and work spaces they share with a small community of other makers and right beside one of the few, if only spots the old River Poddle can be seen from above ground.  Their days here are numbered however as the builders are moving back in to rekindle the pre-recession development plans for the area.  
The lads have a number of exciting projects on the go at the moment.  A lakeside cabin for the guys on Gubeen Farm, collaborations with Galway’s Ard Bia and Tweed Project, a few bits of Ballymaloe Litfest, a summer of festival collaborations aswell as finding a bigger and better home for TIWWD workshops.  

You can keep an eye on what the guys are up to and check out their past projects on

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